4 Top SEO Client Traits
Posted by Michael on Tuesday, July 10th, 2007 at 6:03 pm to Search Engine Optimisation
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A willingness to learn basic principles
Clients that are knowledgeable in up-to-date basic SEO principles before seeking expert assistance on a website are rewarded by lower fees. Less time spent educating the client during initial consultation and day-to-day maintenance activities means smaller SEO site budgets! You could also flip the coin, less time covering basics means more resources allocated to advanced topics (eg. localised search, web analytics, linkerati tips & tricks)
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The ability to trust an authority in their field
A client prepared to actively consider and action industry expert recommendations are typically rewarded by opportunities to test new techniques and best practices otherwise not mentioned to traditional clients. It’s the same across the board, if you go out of your way to please your partner they will go the extra mile in effort for you.
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Be receptive and reachable
This is pretty simple, always have someone at your firm to deal with site issues raised by your SEO firm. This may be as simple as providing remote details to the web server or as critical as your web developer’s contact details. If you have planned leave let your SEO agent know and allow for a second in command of your SEO operation.
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Patience towards long-term performance goals
There is no formal “SEO optimised” specifications (as yet) so clients should expect to see short-term traffic fluctuations as search engines, visitors and competitors respond to updated site content and presentation. Ensuring a positive trend continues is the goal of sales-focused site optimisation.